Adriana Lima (born June 12, 1981, Salvador, Bahia, Brazil) is a Brazilian model, best known as a Victoria’s Secret Angel since 2000, and as a spokesmodel for Maybelline cosmetics from 2003 to 2009. At the age of 15, Lima finished first in Ford’s “Supermodel of Brazil” competition, and took second place the following year in the Ford “Supermodel of the World” competition before signing with Elite Model Management in New York City. Since 2005, Lima has ranked in the top five of Forbes’ lists of the 20 highest-earning models in the world, and in 2006 ranked No.99 on the Forbes Celebrity 100. She is married to Serbian basketball player Marko JariÄ‡.
Lima is probably best known for her work with Victoria’s Secret. Her first fashion show for the company came in 1999, and since being contracted as an Angel in 2000, she has appeared on subsequent shows ever since, opening the show in 2003, 2007, 2008, and 2010. Lima has appeared on several television ads for the brand, including the praised and criticized “Angel in Venice” commercial of 2003 with Bob Dylan and her solo Victoria’s Secret’s Super Bowl XLII ad, the single most-seen ad of the game, watched by 103.7 million viewers.
2008 continued for Lima with hosting the What Is Sexy? program for the E! Entertainment Network and a July tour for the BioFit Uplift Bra launch. She was also featured in November’s Miracle Bra relaunch. Topping the year off, Lima wore the “Fantasy Bra” for the 2008 Victoria’s Secret Fashion Show. The bra, created by American jewelry designer Martin Katz, was set with 3,575 black diamonds, 117 certified 1 carat (200 mg) white round diamonds, 34 rubies, and two black diamond drops totaling 100 carats (20 g). Valued at over $5 million, the bra carried more than 1,500 carats (300 g).